Older Americans And The Use Of Technology!

Not all technologies have comparable usage rates among age groups a study revealed. Younger demographics are much more likely to play video games, use portable MP3 players and visit certain websites, while usage rates of social networking sites among younger age groups is nearly double the older age segments.
The study, “Greying Gadgets: How Older Americans Shop for and Use Consumer Electronics,” found that consumers in their 50s are as likely to own - or plan on buying - an HDTV, as those under age 50, and some 80% of 60-somethings used a cell phone in the past week, nearly equal the usage rates of 18-34 year olds. Additionally, 71% of 60-somethings and 52% of 70-somethings used a search engine in the past week, compared with 77% of 18-34 year olds.
Older Americans Rely More on In-Person Sources

The study also found that the majority of older Americans are comfortable researching and purchasing electronics products. Across all demographics, the internet is an integral part of the research process. Older Americans do, however, rely more heavily on in-person information sources, the study found. Nearly two-thirds (63%) spoke with a sales associate in-person when researching their consumer electronics purchase, compared with 47% of those age 18-49.

Higher Levels of Frustration Reported

Older consumers do report a higher level of frustration with the complexity of technology. Some 60% of consumers age 50+ indicated that a product having too many features was a main reason for being frustrated with technology, compared with 39% of consumers age 18-49.

“While satisfaction with CE products is high, frustrations do exist and this should be viewed as an opportunity for companies to seek ways to better address the technology needs of older Americans,” said Tim Herbert, CEA’s senior director of market research.

“In any environment, but particularly one with difficult market conditions, companies need to learn more about how to effectively reach this critical segment of older consumers,” said Elaine Warner, director, consumer technologies, TNS Compete.

About the research: The study was conducted online among a national sample of 3,135 US adults from TNS Compete’s online consumer panel, during November 2008.
Related topics: Wireless, Search Engine Marketing, Youth, Traditional, Retail, Videogames, Online Networks, New Tech, Demographics, Behavioral Marketing, E-Commerce, Elderly, Entertainment, and Interactive Social Networking.

Is The American Idol a Fake Platform?

As we all know american idol is not all what its been hyped up to be,which was created to give upsigned recording artist that where never signed before achance to be heard ,showcase and seen in front of millions of americans for their dreams to come true to become future recording stars.Well this is not the case in season number 8 of the false hopes show thats actually just a paycheck for the ads,and the shows producers .Case and point is Joanna Pacitti,Joanna is a former child entertainer--a moderately talented, moderately pretty girl aggressively groomed from an early age to be a big pop star.Who ended up getting dropped from MCA and becoming a waitress, things also didn't work out for Joanna quite as she or her Svengalis (among them Geffen Records honcho and frequent reality-TV figure Ron Fair) had planned. Despite appearances on the movie soundtracks for Legally Blonde, Nancy Drew, and Bratz, and having one of her songs covered by Britney Spears, Joanna's one album for Geffen/A&M, This Crazy Life, was a flop and Joanna (as she used to be singularly named) was dropped from A&M in 2007.I honestly can NOT believe the AmIdol producers are up to their old sneaky tricks in season 8.But as the saying goes you just can't trust the old ways of the media which will never change,and we must really embrace this digital social platform of new media to be showcased and discovered which gives the unsiged new digital artists achance the rightway with no hidden agenders which has nothing to with what Simon says.

Outkasts Andre 3000 Slapped With $2 Million Lawsuit !

Outkasts Andre 3000 Slapped With $2 Million Lawsuit Over "Class Of 3000"




OutKast's Andre 3000, along with Cartoon Network and Turner Broadcasting, is facing a $2 million lawsuit for copyright infringement and breach of contract claims stemming from Andre's Class of 3000 cartoon series.
According to the Boston Herald, local postal worker Timothy McGee alleges the "characters, artwork, storylines [and] concepts" from Dre's Emmy-winning Cartoon Network series were all based on his ideas for an earlier project called The Music Factory.

"The artist known as Andre '3000' Benjamin was credited with the creation, executive production and starring role in 'Class of 3000,'" the lawsuit reads. "The similarities between the expression of Mr. McGee's work in The Music Factory and that of Class of 3000 are sufficiently detailed and pervasive."

While Dre's cartoon debuted November 2006, McGee claims he offered his series pitch to Cartoon Network executive Michael Lazzo in 1997 before being rejected. With both projects set in Atlanta's music scene and sharing similar characters including a "tough full-of-attitude female" character, his attorney Jerrold Neeff expects compensation.

"We've r equested $2 million in damages thus far," Neeff told the Boston Herald. "The rest remains to be seen."

In addition, McGee has claimed misappropriation of trade secrets and is requesting damages to including all the profits from the show's two seasons. Cartoon Network and Turner Broadcasting have also been included in the lawsuit. A rep for Dre and Cartoon Network/Turner Broadcasting was unavailable for comment at press time.

The New Dark Fire Robot II

Gibson Guitars has never been a company to rest on its laurels. When it introduced the Robot Guitar, people thought it couldn’t get better.

Well it just got better.

The New Dark Fire Robot II, is a techno marvel (and you knew this was in the works all along: what will Robot III be,

The Gibson Dark Fire Robot II has

P-90H Pickup on the neck, a Burstbucker 3 bridge pickup, a Piezo Bridge Pickup (and the pickups can be mixed and matched), VariableAcoustic Capability, Powerhead Tuners, and a Battery Box that holds for 500 tunings. Also incorporated is the PerfectSetup which optimizes how the strings sit on each fret. Top it off with locking tuners, Teflon-based frictionless nut, stud-locking bridge and you can do some seriously cool rockin’!

Best of all, if you just bought a Robot I, you can upgrade to the Robot II!

Rock on!
The Dark Fire is Gibson’s second robot guitar in so many years. This one is a beast. Three state-of-the-art pickups, robot-accurate frets and neck, “revolutionary rotary potentiometer.” Wonder what that is? The Dark Fire guitar “can play every single guitar tone ever.” Seem like a stretch? Come with me, and we shall spell out the doom that is the Dark Fire… !

The Conduit Toolbar Very Socially Digital!

In case you haven't had a chance to check out their new website, it's time for you to visit conduit.com and experience the new design and content! their new site is not only easier on the eyes but it also has new materials for you to read and videos that you can watch and share with your friends, colleagues and toolbar subscribers.Again in this new social networking awareness and
community sharing of media,widgets,cross promotions and marketing the digital trends are really starting to strive towards one goal and thats the concepts that will never goway and thats "We All We Got"my bless people we all need each other no matter walk creed,color or planet we come from its a meaningful fact of this new digital social networking way of life.The Conduit ToolBar with its search engine powered by non other that google has alot of high tech userly friendly gadgets and
basic components that will allow web publishers etc to just about make their on spaceship(well just about)anyway we overhere at SocialDigitalStarz Network and FunkHopStarzonly,Ent would like for you all to give our conduit toolbar a test drive and you will as well be ready to join he Conduit network of 180,000 publishers and 38,000,000 users as it happens in real-time by watching our new ConduitLive application in process to one of the Next-Levels of being socially digtial. And if you hurry you still have a chance to win: the contest deadline is October 10^th so hurry up and upload your video. It only takes a few minutes to create and you could win up to $1000! wow,wo,wow and who couldn't use a $1000.00 bucks right now seriously folks.