Older Americans And The Use Of Technology!

Not all technologies have comparable usage rates among age groups a study revealed. Younger demographics are much more likely to play video games, use portable MP3 players and visit certain websites, while usage rates of social networking sites among younger age groups is nearly double the older age segments.
The study, “Greying Gadgets: How Older Americans Shop for and Use Consumer Electronics,” found that consumers in their 50s are as likely to own - or plan on buying - an HDTV, as those under age 50, and some 80% of 60-somethings used a cell phone in the past week, nearly equal the usage rates of 18-34 year olds. Additionally, 71% of 60-somethings and 52% of 70-somethings used a search engine in the past week, compared with 77% of 18-34 year olds.
Older Americans Rely More on In-Person Sources

The study also found that the majority of older Americans are comfortable researching and purchasing electronics products. Across all demographics, the internet is an integral part of the research process. Older Americans do, however, rely more heavily on in-person information sources, the study found. Nearly two-thirds (63%) spoke with a sales associate in-person when researching their consumer electronics purchase, compared with 47% of those age 18-49.

Higher Levels of Frustration Reported

Older consumers do report a higher level of frustration with the complexity of technology. Some 60% of consumers age 50+ indicated that a product having too many features was a main reason for being frustrated with technology, compared with 39% of consumers age 18-49.

“While satisfaction with CE products is high, frustrations do exist and this should be viewed as an opportunity for companies to seek ways to better address the technology needs of older Americans,” said Tim Herbert, CEA’s senior director of market research.

“In any environment, but particularly one with difficult market conditions, companies need to learn more about how to effectively reach this critical segment of older consumers,” said Elaine Warner, director, consumer technologies, TNS Compete.

About the research: The study was conducted online among a national sample of 3,135 US adults from TNS Compete’s online consumer panel, during November 2008.
Related topics: Wireless, Search Engine Marketing, Youth, Traditional, Retail, Videogames, Online Networks, New Tech, Demographics, Behavioral Marketing, E-Commerce, Elderly, Entertainment, and Interactive Social Networking.

Is The American Idol a Fake Platform?

As we all know american idol is not all what its been hyped up to be,which was created to give upsigned recording artist that where never signed before achance to be heard ,showcase and seen in front of millions of americans for their dreams to come true to become future recording stars.Well this is not the case in season number 8 of the false hopes show thats actually just a paycheck for the ads,and the shows producers .Case and point is Joanna Pacitti,Joanna is a former child entertainer--a moderately talented, moderately pretty girl aggressively groomed from an early age to be a big pop star.Who ended up getting dropped from MCA and becoming a waitress, things also didn't work out for Joanna quite as she or her Svengalis (among them Geffen Records honcho and frequent reality-TV figure Ron Fair) had planned. Despite appearances on the movie soundtracks for Legally Blonde, Nancy Drew, and Bratz, and having one of her songs covered by Britney Spears, Joanna's one album for Geffen/A&M, This Crazy Life, was a flop and Joanna (as she used to be singularly named) was dropped from A&M in 2007.I honestly can NOT believe the AmIdol producers are up to their old sneaky tricks in season 8.But as the saying goes you just can't trust the old ways of the media which will never change,and we must really embrace this digital social platform of new media to be showcased and discovered which gives the unsiged new digital artists achance the rightway with no hidden agenders which has nothing to with what Simon says.

Jermaine Dupri Ousted From Position At Def Jam?

Jermaine Dupri is no longer president at Island Records Urban Music, according to reports.The rapper/producer, who has head the position for nearly two years, oversaw all of Island Def Jam's urban music business, and served directly under Chairman Antonio "LA" Reid and President and COO of Island Def Jam Music Group Steve Bartellis. Insider music industry sources revealed that a formal announcement could be made this week. It is as of yet unclear what the source of the change is.These aren't the first reports of Dupri's termination from the storied label. Rumors began circulating this past August that Island Def Jam was displeased with him - citing lackluster album sales for projects he helmed such as Janet Jackson's Discipline.This goes to show once again that experience is the best teacher,there is no way any rapper should have been allow to be a record executive,in any shape form or fashion this is why alot of the major labels are finding them selfs regrouping to possibly be apart of the future which has already proceeded to take over with the new digital recording platforms.

Will Smith asks for $25 million per film,and" 7pounds" bombs at the box-office.

Will Smith is usually a man in Hollywood that can seemingly do no wrong. Although his movies are not always critically acclaimed, he’s a man who always gets it done from a box-office stand point.
Of his seventeen movies he’s appeared as a lead role, twelve have made over $100million domestically including his last eight which is a pretty impressive feat.
Therefore the poor box office results of his latest movies “7 Pounds”, which made less about $60 million world-wide to date, has movie executives pointing the finger at Smith.
Once producer spoke rather blunt about the situation claiming “if he wants to ask for $25 million per movie then he’s gotta’ deliver and this time he didn’t deliver”.

In the world of movie making the decision to purchase tickets comes down to the perception of fans and many fans weren’t feeling this filming, “Will just seemed to be overacting to me. I like the funny Fresh Prince type of characters and this was way to serious.”


Nevertheless, producers are scrambling to reach the $100 million dollar mark as the film cost more than $90 million to create. “7 Pounds” is now showing at theatres around the country, but may go to DVD earlier than expected to help recoup costs.
Maybe Will needs to start rapping about the public just don't understand.