Tuesday, September 16, 2008

Video Wars: Not Just Yet | Black Web 2.0

I was so excited when someone told me they saw the new John Legend ft. Andre 3000 video on MTV. I went straight to YouTube to search for it, and clicked on the first link that came up. Imagine my surprise when the video was branded Yahoo!That got me thinking though. YouTube really IS the video king. I can’t even think about how many projects I’ve worked on that included video thus included research on online video players. The main theme that’s out there for sites is, even if they’re going to host their own video, they need to have some of their content on YouTube to drive traffic back to their own site. This of course, makes me both happy and sad. I am happy because amazingly obscure videos no one would have heard of (It’s so cold in the D anyone?) or hard to find videos can be found on YouTube. However, the quality is horrific (though I have been spotting some super high quality videos popping up like this opening for the japanese cartoon Moyashimon).You might be asking, why does this matter? As more and more video content goes digital, I gurantee that more and more Black video content will be online and the gap between Black broadcast video and Black online video will close. It is important as all these new black media sites that are incorporating video know where to put their stuff to gain traffic and properly engage in all that cool web 2.0 community stuff: YouTube (plus, professional content is more than likely going to be what ends up driving revenue on YouTube and I heard something about profit sharing with content owners and ad revenue).That being said, I still love vimeo for the quality and community aspects, and I am really hoping that they continue to have growth. Their HD channel is awesome… so awesome I’d say it looks shiny and new every time I see it. What is your favorite non-YouTube, community driven video site?
Video Wars: Not Just Yet | Black Web 2.0
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